Sarik Tara In His Own Words By Cigdem Tuzun

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Sarik Tara, Business Magnate and one of the world’s top names in the Construction Industry, Power Generation and activities in Real Estare and General Trading, looked after his employees, worked with local communities, was committed to reducing environmental impact and highly respected for his integrity. This charts, in his own words, his life from a privileged childhood in Skopje, through poverty during World War II and finally creating Enka, a global company

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Among his words of advice he noted: ‘A businessman should know who to speak to and how to speak to them. This is very important. There is a time and place to be stern; a time and place to be humble; and a time and place to offer praise. There is a time and place to be emotional; and a time and place to be tough. But as you do all of this, the main principle is this: Whatever happens, you should never even think about deceiving the person you are dealing with. You must always be honest and truthful. For me, this is the one and only condition for success. If you do the opposite you might gain some small successes, but it soon falls apart.’ Published by Mary Martin 2016

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Weight 0.525 kg